Main Street America Program
Eureka Main Street, an accredited Main Street America program, began in 1992 as a public-private partnership between the Redevelopment Agency and the Downtown and Old Town merchants. The Eureka Main Street District covers A to I Streets and the Waterfront to Eighth Streets.
Eureka Main Street practices the "Four Point Approach," a unique economic development tool developed by the National Trust for Historic Preservation. This discipline provides the foundation for local revitalization by leveraging local assets – from cultural and architectural heritage to local enterprises and community pride. A committee oversees each "approach" – Organization, Promotion, Design, and Economic Vitality.